Winter Jam Heats Things Up

Since its inception in 1995, the Christian music-based Winter Jam (originally known at January Jam) has grown to become thelargest American music tour, regardless of genre. Routinely bringing nearly a half million faithful listeners together every year, Winter Jam is a dominating musical force: in 2010, for example, according to Pollstar's ticket sale data, Winter Jam was the second largest music tour on the planet, for the first quarter of the year. Not bad for a genre that is more often than not written off by critics as being too uncool to bother with.

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